Hi, I’m KK

I help companies figure out "What should we make next?". I have led teams/projects to answer variants of this core question for the last 18 years, with experience spanning:

  • Consumer Research: led, planned & delivered insights in Asia and beyond

  • Product Innovation: new business/category creation to incremental improvements

  • Persuasion & Storytelling: crafting narratives to global C-suites & leaders to compel action

  • Strategic Foresight: deciphering macro trends with implications to future business - Industrial design: nailing the right execution and detail to make a concept sing

  • Corporate Innovation: comfortable as pioneering team & adept at navigating the complexity of large organisations

  • Project Management: creative direction and leadership

  • Change catalyst: "light the organizational fire-in-the-belly"

Clients

I have helped these esteemed organizations in various ‘flavors’ of reimagining their offering.

What Else?

The harder to describe — but no less critical — sets of skills that enhance both cohesion and competitiveness.

  • Bringing a rare fluency across diverse domains, with rich experiences (diverse industries & project nature, both agency side & corporate). Yet rooted in the pragmatic sensibility of a seasoned practitioner, consistently finding a coherent & cogent thread across:

    • Intersections of domains spanning insights, product, design, innovation, persuasion

    • Intersections between grasping today’s realities and pin-pointing tomorrow’s possibilities

    • Intersections of desirability: creative imagination and strategic acumen, amidst ambiguity

    • Intersections of roles: a veteran practitioner of both corporate & agency-side

  • Someone that most would find easy & enjoyable to work with: I have built rapport with diverse teams, grasping their sensibilities & coalescing towards a shared vision and success.

    Some of my past projects have been cited as global best practice for global collaboration.

    • Collaboration across regions: co-led projects with US, EU, China, India, Middle East & SE Asia teams.

    • Collaboration across functions: spanning Product Planning, Strategy, R&D Marketing, and Leadership

    • Collaboration across levels: equally at ease C-Suites and also engaging field operators for ground truths

  • Fluency across languages, facilitation & moderation lets me to reach & relate to different audiences, enable meaningful dialogues that surface genuine insights, and ultimately fostering shared bond & relationship building.

    • Fluency in Language: I speak English, Mandarin Chinese, Cantonese; practical Malay

    • Fluency in Facilitation: certified facilitator that has led diverse co-generative workshops

    • Fluency in Moderating: from panel discussions to ethnographic research: surfacing interesting points

  • Past works have clinched:

    • Design Awards: President’s Design Award (Singapore), MUJI Design Award, Judges’ Prize, iF , reddot design award, Universal Design Award (Consumer Favorite), CES Innovation Awards

    • Special Award from SAMSUNG Global CEO (in recognition of significant contributions to business growth)

  • Just like how a dash of the fresh herb is instrumental in elevating flavor & interestingness of a dish, I aspire to play a catalytic role to bring fresh perspectives - and even the occasional wisdom - to range of challenges.

    Looking back, that’s exactly the role that I have been playing for the past 2 decades, and I see myself continuing on variants of this core ethos for the next twenty.

  • “ …consistently demonstrated outstanding performance … significant contributions to growth & success of the company”

    Global CEO, SAMSUNG